Art Director: Andrew Leguay
Copywriter: Peter Estermann and Issac Fernandez
The Griffith Observatory in Los Angeles is a world-class space-exploration facility, open to the public. It has no fees, no lines, and no restrictions on entry. It also has no advertising. Let’s change that.
To reach Angeleans, ads will run alongside the 405 highway, inside prominent shopping malls, and within local magazines. Each piece will leverage its unique placement to show that exploring space is possible for everyone.
405 Highway Billboard
Los Angeles Magazine Print Ad
Kayak.com Sponsored Ads
To reach LA tourists, sponsored ads for celestial destinations will run alongside real search results for flights and hotels.
When you ask Google a question about space, most of the “answers” are pulled directly from Wikipedia’s content—which anyone can update. On National Space Day, when the number of space-related questions is at its highest, we’ll change Wikipedia’s content to show that space is a lot closer than you think.