Ad Council - Keep America Beautiful

Art Directors: Andrew Leguay & Paul Ulloa
Copywriters: Taylor Wigton & Peter Estermann

I hear it every day: the earth is dying, and it’s my job to save it. I didn’t cause this problem. I didn’t ask for this responsibility. But that’s ok because this isn’t a burden, it’s an opportunity. By doing something as simple as putting a bottle inside a recycling bin, I can make a difference. This is all on me. And that’s awesome. I want to be part of the generation that saves the world.